If I have to relearn digital product design

2024-05-21

Intro
- Digital Product Design is not art, but it’s not science either. It is both.
Building the right thing
- Building sensitivity to problems
  - Be angry
- Testing a concept
  - Designing for prototypes
    - quick and messy
    - make it tangible
    - Focus on effectiveness
  - For 0 to 1;
    - Finding the fun/desire/interest
    - Why test?
      - We are not our users, but we are users too.
      - Reducing risks
    - Methods and when to break them
    - When to test and when to STOP testing.
    - We can’t innovate through measurements
      - Getting back to root problem.
  - For Optimization;
    - Capture pain point
    - Generating hypothesis
    - Ship and measure
    - We can’t improve what we don’t measure
    - Design Pattern / best practices to the rescue
Getting Buy Ins
- Telling stories
- Aligning on problems
- Aligning on goals
- Aligning on solutions
- Power Dynamics, Organization Politics, and Building credibility
- Someone has to finance this
Building it Right
- Designing for production.
  - Attention to detail and scalability.
  - Focus on efficiency
  - Finding Delight opportunity
    - How to design for delight.
- Interface design
- Understanding Constraints and Medium
  - What is a system
- Writing is interface, so does sound or haptics
- Advance User Interface concept
  - Diagetic, Non-Diagetic, Spatial, Meta
- Growing design-taste with deliberate curation

Interface testing in Human Centered Design